Pós-Graduação - Business and Professional Studies GPCert(B&PS)

IMPROVE IBÉRICA
Escola Superior Agrária de Santarém

Data:
10 Mai - 9 Nov 2008

Este curso é supervisionado e acreditado pelo European School of Veterinary Postgraduate Studies (ESVPS) e preenche todos os seus rigorosos critérios. Pretende-se, através deste programa de treino e qualificação, fornecer formação avançada para cirurgiões veterinários na área Bussiness Studies.

Horário:
9.30 - 17.30


Módulo 1 - Managing your time and energy
10 Maio

Orador
Alan Robinson

· How to isolate aspects of your time management that are in need of improvement
· How to set long- and short-term goals to prioritise your workload
· How to save time in meetings and manage personal workflow
· How to use time-saving tools such as diaries and planners, filing systems and computers


Módulo 2 - The business strategy and growth
11 Maio

Orador
Alan Robinson

· Understand current veterinary business trends and economics
· Understand practice philosophy and strategic direction
· How to use SWOT and PEST analysis in business planning
· How to separate the practice into Strategic


Módulo 3 - Practice organisation and resources
7 Junho

Orador
Alan Robinson

· Understand the practice in terms of ÒfunctionalÓ business units
· How to organise the practice by ÔfunctionÕ to facilitate an overall business strategy
· How to organise staff, stock, equipment and resources effectively and profitably
· How to set goals for business functional areas


Módulo 4 - Finance - profit and performance
8 Junho

Orador
Alan Robinson

· Understand how turnover in practice is generated.
· Understand the costs involved in delivering a service
· Analyse the ÔTrue ProfitabilityÕ of a practice
· Implement strategic profitability strategies
· Work with productivity ratios to monitor practice performance
· Set budgets and financial targets
· How to improve practice performance


Módulo 5 - Welfare and ethics
12 Julho

Orador
Selene Veiga

· The RCVS Guide to Professional Conduct and its application
· The role of veterinary practice in the broader context of society
· Animal welfare issues in general practice, in particular recognising the welfare state of an animal
· Interprofessional relationships


Módulo 6 - Legislation
13 Julho

Orador
Selene Veiga

· Awareness and application of H&S and COSHH in the veterinary context
· Other legislation affecting the veterinary profession, including pharmacy
· Consumer legislation relevant to veterinary practice


Módulo 7 - Personal performance, leadership and communication skills
6 Setembro

Orador
Alan Robinson

· How to develop staff selection criteria
· How to conduct a structured and meaningful recruitment interview
· How to be aware of the pitfalls and biases of the selection interview
· How to develop and measure performance criteria that help you to achieve your practice goals


Módulo 8 - Recruitment and personnel management
7 Setembro

Orador
Alan Robinson

· How to develop staff selection criteria
· How to conduct a structured and meaningful recruitment interview
· How to be aware of the pitfalls and biases of the selection interview
· How to develop and measure performance criteria that help you to achieve your practice goals


Módulo 9 - Managing and motivating staff
11 Outubro

Orador
Alan Robinson

· How to link performance to motivation and reward
· How to measure and improve job satisfaction
· How to structure an appraisal interview that is productive and motivational
· How to understand the elements of job motivation to achieve high performance and success
· How to give and receive feedback about performance
· How to deal with stress in the workplace


Módulo 10 - Client service skills and strategies
12 Outubro

Orador
Alan Robinson

· Understand the key elements of quality customer service
· Current strengths and pitfalls in customer service delivery
· How to develop a Ôservice attitudeÕ in the practice
· The importance of client communication and getting tangible results
· How to deal with difficult and stressed clients


Módulo 11 - Marketing your business in a competitive market
8 Novembro

Orador
Alan Robinson

· How to attract and keep the customers you wan
· How to maximise the value of current clients
· Understand how to calculate the Òlifetime valueÓ of a customer
· Understand the practice unique competitive advantage
· Who is your ÒidealÓ client and how to recognise them
· Effective use of preventative healthcare to market your practice


Módulo 12 - Practice communication and promotion
9 Novembro

Orador
Alan Robinson

· How to use branding and image to differentiate your practice
· How to use practice promotion strategies
· effectively
· How to create a coherent practice image and communication process
· How to implement a marketing plan and effectively use marketing tactics

Preço:
3569.50 euros

Web